Jordan 4 - IV

Jordan 4 Release Date : 1988 History: This Retro Jordan from 1989 is back! The Air Jordan IV launched the popularity of the Jordan line to new heights. They were sold out everywhere and everyone had to have a pair. The black/cement/red colorway launched the black shoe hysteria/trend when Jordan's Bulls wore black shoes for the playoffs. The Jordan 4's re-release in '99 is also what brought the retro craze to the game. The Jordan 4 's were the second Jordan shoe to have the Jordan Jumpman logo on it. This logo appeared on every Jordan shoe since. While wearing the Air Jordan 4, Michael Jordan reached new points in his career. Taking home another scoring title with 32.5 points per game, Jordan also appeared in the All-Star Game, First Team NBA, and All-Defense. This year was arguably Jordan’s best year despite no championship. It was in the Air Jordan 4’s that Jordan made “the shot” which was a series winning shot at the buzzer to advance the Bulls to the next round in a do or die situation. Spike likes Mike Nike continued the Jordan 4 commercials with Mars Blackmon (Spike Lee) and created the famous Can/Can’t TV commercial. Spike Lee really liked these shoes personally and gave them some extra promotion in his movie Do The Right Thing. A classic scene for all AJ fans is when one of the persons in the movie gets his brand new AJ IV’s scuffed by a bicycle rider and flips out about it, places his shoe upon a fire-hydrant and cleans it with a toothbrush. Rent the movie today if you haven’t it!